Strategic Content Creation, Marketing, and Advertising Solutions for Your Business

Powerful and engaging content creation

Humans are a funny lot. We’re driven by our emotions. We’re often impulsive, irrational and totally self-absorbed. We’re also naturally curious creatures who are hardwired to the listening and sharing of stories. (Scientists believe it’s a survival mechanism). Stories that are authentic and well told help us to connect with each other. The more engaging and relevant the story is to your audience, the stronger the connection will be.

So what’s your business story?

Whether it’s a product, a service, or a start up business you’re wanting to get off the ground, the right words and tonality can bring your business story to life.

My role for developing content creation is to discover what makes your business awesome, and then to work out the best way to talk about it. The aim (always) is to ignite the imagination of your readers through the telling of an authentic story. It might be a blog that imparts useful information, a newsletter, developing fresh website content, a direct mail letter – it’s all business storytelling.

You’re busy and you’re under-resourced – I get it!

You’ve probably got 101 things to do by lunchtime. The last thing you need to be doing is agonising over words and sentences to promote your business or services – that’s my job. Put simply, if you want more leads, more sales, and more authority then get in touch with me today.

Why you should ask for a quote

  • Over 30 years of copywriting
  • Over 4000 individual projects (and counting).
  • Over 25 local, national and international advertising awards
  • On time, on budget, easy to work with

I’ve helped over 168 clients across almost every industry. I can do the same for your business.


Slightly obsessive?

A crusader against mediocre content?

Easy to work with?


Under the pump?


High standards?



Lance has a great understanding of the mental health industry. The team at Freelance Skelton bring so much to the table in terms of advertising experience, strategic input and creativity.

Clare Guilfoyle, CEO Grow Australia.

Lance plays an integral role in our marketing and communications. He is a great strategic thinker and writer who adds value to my business on a weekly basis.

Graeme Baxter, Principal, ACTON Mandurah

I’ve been working with Lance and the team at Freelance Skelton for years. They’re easy to work with, and they deliver on each and every project.

Paul Adams, Paul Adams Marketing

Lance and I have got to a point where he understands me perfectly. Every brief we have worked together on he’s nailed, and he will always go the extra mile

Silvo Simao, Creative Director. Media Marketing Group, Hobart


Summer Reads

February 15th, 2024|

Hi everyone, This summer, when I’m not diving into the ocean near our shack down south, I’ve been diving into a few terrific little books. The first one is for anyone who is struggling [...]


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