Agency: Freelance Skelton

Copywriter: Lance Skelton

Illustrator: Leon Holmes

Problem:

Clearshield makes award-winning security window screens and doors for the domestic market in Australia. The challenge was finding a way to differentiate the brand in the marketplace with something that was memorable and campaignable.

Solution:

We came up with the idea of a super hero called ‘Captain Clearshield’. The Captain has been applied to all sorts of advertising and marketing material, including new logo, signage, a new website, press, brochures and more. Our smiling, shield-carrying super hero has been an effective ‘mnemonic’ device that has helped significantly with brand recognition and sales.