$30,000 in cash is worth singing about
This catchy little radio spot and press ad highlights the official launch of ACTON Belle in Mandurah - and the $50,000 total in cold hard cash that can be won in the lead-up to Christm [...]
Great radio advertising starts with a great script
For an advertising copywriter, radio is one of the most exciting mediums you can work in. You don’t need a ridiculous budget, or an exotic location, or an art director to add in their [...]
9 secrets for writing killer headlines
Before you get cracking on writing your own killer headlines, it’s critical to have a clear brief – so you know the target audience, you know the communication channel, and you know th [...]
Secret Lager Business
Recently, Freelance Skelton was involved in a joint project with design agency Braincells in Perth. The project involved focus group testing of young adults (20-29) to gain insights i [...]
Acton Mandurah offers biggest cash prize in Australian real estate history.
At a time when the local real estate market is red hot, client ACTON Mandurah is offering $50,000 in cold hard cash. The promotion is the biggest cash prize ever offered by a single re [...]
Climate action press campaign
Another press ad for ‘Friends for Climate Action’. In a world where governments are proving they can respond quickly to a pandemic, why can’t they apply the same urgency to seriously [...]
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