NEWS

Hi everyone, This summer, when I’m not diving into the ocean near our shack down south, I’ve been diving into a few terrific little books. The first one is for anyone who is struggling [...]

I hope everyone is feeling revived and motivated for a massive 2024, both professionally and personally. I’ve decided not to make any New Year’s resolutions – not out loud anyway. Inst [...]

This catchy little radio spot and press ad highlights the official launch of ACTON Belle in Mandurah - and the $50,000 total in cold hard cash that can be won in the lead-up to Christm [...]

For an advertising copywriter, radio is one of the most exciting mediums you can work in. You don’t need a ridiculous budget, or an exotic location, or an art director to add in their [...]

Before you get cracking on writing your own killer headlines, it’s critical to have a clear brief – so you know the target audience, you know the communication channel, and you know th [...]

Recently, Freelance Skelton was involved in a joint project with design agency Braincells in Perth. The project involved focus group testing of young adults (20-29) to gain insights i [...]