Recently, Freelance Skelton was involved in a joint project with design agency Braincells in Perth. The project involved focus group testing of young adults (20-29) to gain insights into what Tasmanians identify with, and the distinct characteristics of Tasmania from a physical and cultural perspective. The focus group testing is Stage One in the development of a new lager (naming, design and packaging) to hit the shelves of a high profile liquor retailer in Tasmania in coming months.
