Agency: Freelance Skelton

Writer: Lance Skelton

Art Director: Tony Osborne

Problem:

How do we raise awareness and educate Tasmania about the dangers of working with asbestos?

Solution:

We came up with a simple powerful message with a visual twist that was designed to direct people to the WorkSafe Tasmania website before tackling any renovation.
‘The Safest Tool For Dealing With Asbestos’ is a message that sat alongside a hand holding a mobile phone in a tool shed with the WorkSafe Tasmania logo on the screen. Best of all, the campaign has helped to dramatically increase visitation at the WorkSafe Tasmania website.