Agency: Freelance Skelton
Writer: Lance Skelton
Art Director: Tony Osborne
Problem:
How do we raise awareness and educate DIY renovators and professional tradies in Tasmania about the dangers of working with asbestos?
Solution:
We came up with a simple powerful message with a visual twist that worked just as well on TV, as it did in press and billboards.
‘The Safest Tool For Dealing With Asbestos’ sat alongside a hand holding a mobile phone with the WorkSafe Tasmania logo on the mobile screen. Importantly, the campaign has helped to dramatically increase website traffic and phone enquiries to WorkSafe Tasmania, with the online component achieving over five time the national average click through response.