Agency: Freelance Skelton
Copywriter: Lance Skelton
Problem:
ACTON Mandurah can lay claim to Australia’s most successful regional real estate agency in the last five years. What’s not widely known is the tremendous charity work the agency carries out, which includes the support of Pat Thomas House.
Solution:
Rather than a typical Christmas message thanking clients, the idea focussed on the vital work that Pat Thomas House plays in assisting victims of domestic violence in Mandurah. Against a sea of cheesy Christmas and retail messages, the full page ad jumped out in the local paper, casting a spotlight on an issue that is particularly poignant in the lead up to Christmas.
