Agency: Freelance Skelton

Copywriter: Lance Skelton

Problem:

How do we turn a potentially dry document on a three-year Strategic Plan for a fabulous community based mental health organisation in Australia into something Growers, Grow staff and potential funding bodies will find interesting?

Solution:

We decided to convey the information by creating two attractive A3 posters featuring a positive image of hope, friendship and recovery, and which had the potential to extend the shelf life by being put up in the offices of those people who received them. A condensed version was developed for the website, along with a downloadable A4 version.