Publication: Career Insights (monthly publication)

Client: Department of Education

Team Leader: Kiri Barker

Content Researcher: Catherine Hughes

Copywriter: Lance Skelton

Problem:

How does a government department impart often complex evidence-based information to teenagers that can help make a difference to their career choices?

Solution:

Start by recognising teenagers are a tough audience. So simplify the content into easy, digestible chunks of information, be empathetic, and if you can add in some humour, even better.