Agency: The Brand Agency
Copywriter: Lance Skelton
Problem:
RAC Vehicle Inspections can seem like a bit of a luxury for some motorists, until of course, your car breaks down in the middle of nowhere and you’re on holidays.
Solution:
We played up on this ‘fear factor’ by creating an award-winning commercial that instantly placed us in a setting by using clever SFX, and a stressful and comical situation between a father and his daughter.
