Agency: The Brand Agency
Copywriter: Lance Skelton
Problem:
RAC is the market leader in Home and Car Insurance in WA. The security arm of their business was new at the time and needed to be promoted.
Solution:
Rather than go with a rational approach as to why you need security, we took a comical line that borrowed heavily from the ‘in your face’ retailers who are always giving things away at ridiculous prices during ‘stocktakes, with the thought being every day is potentially a free ‘stock take’ for a thief without an intruder alarm system.
