Agency: Freelance Skelton
Copywriter: Lance Skelton
Problem:
In the cut and thrust of a State election campaign, we needed to make the point that the Labor Party and Liberal Party are very different in terms of the representation of women. (oh, and we need the ad written, approved and ‘on air’ tomorrow).
Solution:
We created a humorous phone conversation that highlighted the perceived prejudice and sexist type behaviour of a political party that’s dominated by males. We also met the deadline.
