What’s so special about a quarter chicken and gravy? Even with a good deal on a can of Coke, it’s not exactly the ‘sexiest’ of things to talk about on radio.
You never know where an idea will spring from. When we decided to give our fast food promotion a name, the ‘Gravy Train’ offer, we came up with the idea of making the voiceover sound like a train. This simple idea had extraordinary cut-through on air, sold a train-load of takeaway chicken for the client, and actually picked up a Golden Stylus Award.