Most policyholders know that RAC Home Insurance costs more. But the company also has a great reputation for looking after you when it’s time to make a claim. So we wanted to tap into the feeling of having RAC Insurance with a campaign message that reflected their market leader position.
The line that encapsulated the feeling was YOU CAN RELAX WITH RAC INSURANCE’ which we expressed in a number of fun ways including, in this particular press version, lots and lots of brightly coloured cushions in a lounge room. For the car insurance message, we used the same line, substituting leather seats with beans bags.