Every couple of years, Midalia Steel produce a big corporate TV campaign, which then becomes the umbrella spot from which to retail off. This time, the client was keen to feature their full range of products within the commercial along with their iconic cattle dog called ‘Bruce’.
After a few days of kicking all sorts of ideas around, we asked ourselves, what would Bruce like to do? This thought led us to a chase scene around a huge warehouse involving our hero and a prissy white cat. The commercial was complicated in terms of the special effects, and also had the potential to go horribly wrong if we weren’t careful, especially for our moggy. The end result was a slick entertaining commercial with high production values that entertained viewers whilst showcasing the extensive product range. (We might add that no animals were injured in the making of the commercial).