How do we extendthe reach of the Asbestos Awareness Campaign beyond traditional mainstream communications?
Solution:
After establishing the campaign, we secured a full page buyout on the homepages of the Mercury, Examiner and Advocate news sites in Tasmania for six weeks. This involved left and right columns, a header, and a small rectangular sized advertisement with key messaging. A post analysis revealed the click through rates to the WorkSafe Tasmania website was four-times the national average.
