In this instance, it wasn’t so much a problem, it was an idea in the lead up to ANZAC Day that we pitched to our client, The Sunday Times.
This story began with a remarkable act of heroism by a young Aussie soldier in Vietnam, and it ended with a deserved medal for bravery years later. I’d been made aware of the story some months prior to the ad running, and we thought we should do something. This was the result. (who says no one reads long copy ads?).