How does a start-up brand consultancy make some noise in a crowded marketplace like Perth?
Solution:
Call in a few favours from suppliers, and stick a crazy professor in a pink tutu talking about climate change, that’s how. We had a lot of fun making this self-promo which also had a significant point to it…you can’t be taken seriously if you have the wrong image. We then pinged it off to every agency and client we could think of…A couple of respected ‘creatives’ liked the spot, and it was highlighted in Campaign Brief, the industry magazine. Suddenly ‘Pink Elephant’ was off and running.
