Agency: Ad Impact
Copywriter: Lance Skelton
Art Director: Drew Ridley
Problem:
Being local is an advantage in the antenna business, provided people know about your business. That was the challenge for Antenna Masters.
Solution:
Using animation, we thought of using a frightened looking little snail crawling across the top of a TV set. Each time a sound was heard, the snail retracted his antennae and scurried back into his shell, at which point the reception on the television went all fuzzy. The line at the end completed the thought: ‘Life’s Clearer With Antennas.’ Antenna Masters – Picture Perfect.
